Melbourne Weekly Magazine, 19-25 April 2006,
Pg. 28 & 29

A smart move

Now is the time to go beyond the safe style options

In the late 1990s and early noughties, men got the casual-yet-stylish “jeans with shirt and jacket” look down-pat. While there’s no denying this combination is still a safe option, some local designers are encouraging men to take the next step and get a little more adventurous when it comes to style.

Leopold, Oscar Calvo and Genae are three local labels that are out to revamp the look of Melbourne men. Here are some key trends from each label for autumn/winter 2006.

Leopold

Designed by Melbourne duo Shandor Gancs and Boyd Parry, Leopold has received much acclaim for producing stylish, head-turning designs that are still casual and funky.

“we’ve made a conscious choice to steer away from streetwear, which is dominating the Australian men’s market,” says Gancs. “We believe Leopold is European styling for the Australian lifestyle … it’s easy elegance.”

All Leopold pieces are made in Australia, with no more than 100 garments made of each style. For autumn/winter 2006 the designers were inspired by military style and a touch of Eastern European aristocracy.

Key looks include Leopold’s signature chunky knit cardigans, long trench coats, subtle checks on trousers, shirts and jackets, and tailored jackets in velvet or cord.

Oscar Calvo

Designer Oscar Calvo is determined to bridge the gap between style and wearability. He believes the two can work in conjunction, and that everyone can be their own fashion stylist and be confident in their own taste.

“Get a big minor and check yourself out before heading out!” he says. Spend time thinking about your outfits, and twist things you like to fit your dressing style.”

The autumn/winter 2006 range is full of colour, with forest, ruby, indigo, gold and chocolate tones used in an array of fabric combinations. Calvo describes the collection as casual glam with a 1970s alternative retro and vintage feel.

Key pieces include spotted pre-washed cotton shirts, merino-wool knits, classic soft Italian wool pants, straight-leg cotton cords and casual cotton cargo pants with funky detailing. Jackets include a cotton bomber with merino-wool trim and a detachable hood.

The designers want to revamp the look of Melbourne men

Genae

Menswear label Genae was established by brothers Mickey and Adam Gjinaj in 2004.

Genae produces casual luxury menswear with European inspiration, yet styled to suit a more relaxed Australian market.

For autumn/winter 2006, Genae has released a combination of classic pieces and more directional options. Dominant colours include burgundy, forest green, burnt orange and brown.

A standout piece is the Double Breasted Pea Coat – a medium-weight woollen coat that can be dressed up or down. “This winter is all about knitwear, layering and accessories,” they say.